What is the Value of A Newsletter Subscriber?
By ShaneCultra - March 29, 2010 - 2 Comments
You see it all over the net. "Please sign up for our newsletter" or here is something free, all you have to do is sign in with your email and you can have it. So obviously there is value to newsletter to subscribers, but how much? My answer is simple. It depends.
The value of newsletter depends on a few things.
1. Did they sign up or did you harvest? The value of a person that signed up on their own is much more than someone that was forced to give up their email to get a free product. If you scraped it from somewhere else the value comes close to 0. A domain blog I read recently decided... Read More »





