Category: Business Talk

How To Stay Alive: The Challenges of Brick and Mortar in an Online World

By - March 9, 2014 - 5 Comments
Because we buy and sell domains each day, most of us are more familiar with Internet based business than most people.  But there is a daily transformation and battle to stay alive for the small local businesses that your visit locally.  Each and every day consumers are spending more of their day online.  Anyone that owns and runs a brick and mortar business that competes with that move is being forced to change their business structure or face the inevitable ending of shuttered doors.  I'm one of those owners (I own nurseries and garden centers) and every day I talk to other local owners and discuss... Read More »
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Mark Cuban Answers a Few Questions about Business, Life, and Sharktank

By - December 26, 2012 - 2 Comments
Mark Cuban was on Reddit the other day taking questions and amongst all the typical Reddit chit chat and comments was some great stuff.  I thought it would be nice to have all the questions organized and filtered down (basically took out the Dallas questions). There is some fantastic advice and again Cuban shows why he is one one of today's business leaders. Q. What was Mark Cuban like growing up? Cuban: No different than anyone else. Loved sports. Went to public school Q: What's the most expensive gift you purchased for anyone this xmas? Cuban:  Under $200 Q: I hate to be so straight... Read More »
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Your Social Media Account Is Now Your Resume

By - January 26, 2012 - 1 Comment
Ay yie yie. Here we go again. I've well documentated the fact that I'm not on social media. I joined Facebook once and found myself avoiding people I didn't want to talk to more than I was "networking socially". I don't have a Twitter account because I honestly don't think that anyone wants to know what I'm doing. Well apparently someone does, and that someone may be my future employer. I'm referring to an article at the Wall Street Journal today documenting a developing trend in companies' reliance on an applicant's social media accounts instead of resumes to gauge whether the applicant would be ... Read More »
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Here’s What Advertising Worked for Me This Year in My Brick and Mortar Marketing

By - December 16, 2011 - 10 Comments
It's one of the toughest things you do when you have a retail business.  Deciding where to spend your advertising dollars.  You can throw tens of thousands of dollars at many different outlets all while not truly knowing which outlet worked.  The Internet side is a little easier because there are conversion rates and other trackable data, but in local traffic, customers don't have a tracker on them when they visit.  We do have our own way of tracking at the nursery and 2011 was by far the best marketing year regarding results vs. outlay of dollars.  Here's why and what we did. Television: By far... Read More »
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Support Small Business: 10 Ways You Can Really Help Your Local Vendors

By - November 26, 2011 - 1 Comment
Morgan had a great post today that inspired my article today.  As a small business owner I am always trying to get customers to shop locally.  The people employed are your neighbors and the more business located in your town, the healthier the local economy.  Today's consumer is getting accustomed to getting the very best price and being able to shop or "pre-shop" from their home computer.  Rather than complain,  there are many things a business can do to help offset this trend and keep, even expand, their customer base, but that's for another article.  Here are 10 things you as a customer can do ... Read More »
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