Kraft Proves Picks New Name (Mondelez) Based on Domain Availability And It’s Pretty Bad
By ShaneCultra - March 25, 2012 - 5 Comments
[caption id="attachment_15926" align="alignleft" width="300" caption="Image courtesy of Bloomberg"][/caption]
Kraft Foods has decided to make a name change. Kraft Foods will remain Kraft in North America but in the rest of the world it now be known as Mondelez International Inc. According to Kraft...."Mondelez" (pronounced mohn-dah-LEEZ') is a newly coined word that evokes the idea of "delicious world." "Monde" derives from the Latin word for "world," and "delez" is a fanciful expression of "delicious." In addition, "International" captures the global nature of the business."
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