Don’t Blow Your Load Times

Aug 30 2010

As a website developer there are many things we think of when designing a site.  We want it to be nice looking, user friendly, full of good content, and optimized for revenue generation.  There actually needs to be one thing that moves in front of those two, load time.  All data points to the following.  Users are not patient.  They will not wait for more than four seconds and will simply leave if they deem a site too slow.  In today’s era of fast connection speeds, their patience is less and less.

Here’s what Google found

The Effects of Slow Download Times

Even small changes in response times can have significant effects. Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). Experiments at Microsoft on Live Search showed that when search results pages were slowed by 1 second: (Kohavi 2007)

  • Queries per user declined by 1.0%, and
  • Ad clicks per user declined by 1.5%

After slowing the search results page by 2 seconds:

  • Queries per user declined by 2.5%, and
  • Ad clicks per user declined by 4.4%

As a former owner of a site that took forever to load (this one) I realized the value of solid hosting.  I’m not saying a fast site will pay for the more expensive hosting but I can guarantee that poor hosting and slow load times will turn away users and revenue.

Here is a test I did to see how some of the top domain sites load. I threw mine in there for fun.

1 domaining.com 73.41 KB 4.07 seconds 0.06 seconds

2 namebee.com 76.67 KB 1.49 seconds 0.02 seconds

3 elliotsblog.com 52.59 KB 0.07 seconds 0 seconds

4 fragerfactor.blogspot.com 201.26 KB 0.26 seconds 0 seconds

5 thedomains.com 59.37 KB 1.5 seconds 0.03 seconds

6 domainshane.com 66.68 KB 1.6 seconds 0.02 seconds

7 domainnamewire.com 51.7 KB 0.81 seconds 0.02 seconds

8 morganlinton.com 42.4 KB 0.73 seconds 0.02 seconds

9 domaingang.com 44.35 KB 1.28 seconds 0.03 seconds

10 sullysblog.com 39.48 KB 2.29 seconds 0.06 seconds


  • Share This

    About the author

    Outsmarting the Dumb, Outworking the Smart

    View all articles by ShaneCultra

    4 comments

    1. Robbie

      You sure you using an accurate website test?

      I’m using page speed, a firefox addon (firebug, and shows your page is 260kb)

      Anyways, I think the biggest point is gzipping your files and choosing a fast host.


      1. Post author
        ShaneCultra

        Robbie ,

        I have no idea if it’s accurate and actually don’t really care. It used an online test I use every once in a while. The article was to show the importance of load times. My site sucks I know……….but it’s mine:)

    Comments are closed.