A regular commenter Troy, left the following on my blog this morning and I felt it was worthy of it’s own post. It was in response to my article “Domains are a Tailwind”
How many “big” domainers can we count that have created successful businesses on major premium domains? I am not talking about businesses that cater to other domainers like Latona used to do, I am talking about a nationwide business that has seen great success?
Two I can think of are Bobbleheads.com and AmericanFlags.com.
Can anyone else think of other examples?
Many domainers are really prideful in many ways. They have this idea that 90% of the success of an online business is in the domain name and 10% is in the business plan. Truth of the matter is at least 90% is in the business plan and at most 10% is in the domain, no matter how loud Rick S shouts at times.
Lets be honest here. The most successful domain “investors” are salesmen, nothing more and nothing less. Being a salesman can be a great way to make money and live in the world, but you won’t change the world as a salesman, only innovators change the world. Domainer’s are not innovators. They want nothing to change online, but the truth is things have changed, are changing and will change more in the future.
Online one thing is valuable… the speed of thought.
In 1995 the Rick Schwartz’s of the world had the speed of thought on their side. They saw where the internet was going before anyone else did and it made them rich. In 2011 Rick Schwartz no longer has the speed of thought on his side, the internet is changing and it will leave him and his domains behind. Rick knows this, they both do. That is why domains are being sold now that have been held for years.
A good domain will never be priceless, but it will certainly go down in value over the next few years as they bring fewer and fewer type ins and have a smaller influence on branding.
I know this comment started as one thought and moved to another… the only thread holding the two ideas together is that the average domainer today (averagely successful) has no idea how to make money online but they think for some reason that they are holding all the cards with their “premium” domains. When the flips stop being so easy (as I am finding) it will be time to shit or get off the pot. Either build something innovative or shut up, but stop telling the rest of the world that they don’t “get it”.