I get it. Parking companies have screwed domain owners for years. Evidently we were all a bunch of sheep that had nowhere else to go and just took it on the chin for years. It’s funny because I always thought it was better than nothing. Nothing being what I was doing before I was able to park them. But the why did the large portfolio owners just sit there and not demand more info and higher share? Why did it take ten years for Frank Schilling to lead them to the promise land? Why do I suddenly hear “We’re Not Gonna Take It” by Twisted Sister as the background music on Rick Schwartz’s blog?
I admit it. In my real business I would NEVER go into a relationship not knowing what my split was with my partner. I get it in writing and in a contract. I always wondered what my split was with parking companies but never pursued it because I had very limited options. They gave me a source of revenue I couldn’t create on my own with little to no effort. It was a few hundred dollars a month while waiting to sell my domains. Although it may sound like settling, in reality, I didn’t have enough domains to do much about it. That’s my excuse. What are the excuses for the domain investors that owned thousand and thousands of domains generating thousand of dollars a week? Why did they just stand there not knowing their split? It was something I never understood.
And what exactly is “quality traffic”. I keep hearing about this “quality traffic” only coming over to InternetTraffic.com (Google alert triggered for Frank Schilling, oops another). What makes typo traffic better than link traffic? To me, both sources of traffic had no intention of going to the domain so it’s lesser quality. No doubt there are some incredible names moving over. Some of the best type in names on the planet. But among the greats is a whole lot of names with little to no traffic and tons of typos. Names that are absolutely not top quality traffic names. To quote Rick
“our traffic has been worth less all the time because the same people that pay you, bastardize the good traffic to blend in with the WORTHLESS SHIT they have been peddling for years”
While there are plenty of nice names, let me list some of the names in the parking program and you tell me how many natural type-ins they get.
I realize that in a portfolio of 20,000 they aren’t going to be able to pick out all the low traffic names. All I’m saying is that there are plenty of names moving over that are not good quality traffic and that the business model is more realistically based on quantity of traffic and “improved” quality rather than overall quality. Improved because it is their own and we all know our own traffic is better than somebody else’s traffic. My last point of issue is the extremely large amount of adult traffic. I search through the lists each day, not because I really care what is moving to IT but because I enjoy seeing what types of names some of my favorite domain owners have in their portfolio. I am surprised how many are big into adult names. I have nothing against adult names. If that’s how they make money so be it. What surprised me is that Google is going to feed all that adult traffic. I had no idea Google had porn ads. I have to admit I don’t visit too many porn sites (believe that if you will) but I have never seen a Google ad for another adult site. Since that is not my area of expertise I may be a little uninformed on the Google/Adult ad relationship.
I hope that this article doesn’t come across too critical of IT. I think what they are doing is great for them and great for the industry. More competition is always a good thing. It probably is more aimed at the preaching of Rick Schwartz. Rick has earned every right he has. He has backed up almost every word said. Fortunately I have a blog that gives me a voice. A voice to ask these question. To comment when comments are closed. I love HEARING about what is being done but would much rather SEE the data.
Internet Traffic is doing what they should have done 5 years ago yet I didn’t hear many stories of being screwed in the last 5 years. All I am saying is that I am smart enough to know that I was being screwed. I just couldn’t do anything about it. What were the large portfolio owner’s excuses? I am guessing they were making so much money they felt unnecessary to ask for more. It was only when the money started drying up that they started to question. It really doesn’t matter to me. This isn’t a revolution. A revolution involves everyone against a common enemy. Ninety nine percent of us are not being asked to join the parking program. We’re are merely being told “ha ha, the parking that you have use sucks. We did something about it and it’s awesome but it’s only for us” Individually I have no voice. My domains don’t provide enough traffic. 1000 uniques a day is less than one domain in Frank’s portfolio. But if Rick want’s to give the parking company a big “Fuck You” don’t pretend like you’re doing us a favor in doing it. If you want to do me a favor do this.
Make Internet Traffic’s numbers transparent. You want transparency in the parking industry? Lead the way. Show me what you are getting and how I’m being screwed. Force parking companies to compete for my business the way casinos compete with slot machines. Show the payout right at the front door. I want to see “highest payouts in the industry” right next to a percentage. No more, “I hear that InternetTraffic is 40% more than the rest” Somebody be transparent and give some real numbers. That’s right you can’t
The parking companies that work with Google are under very strict rules. Google will not let you give any numbers out. You can’t say what you made. You can’t give out a percentage of revenue because then you would know what Google is paying out. Google doesn’t want anyone comparing notes on revenue. So while you will continue to hear about the great payouts I am pretty sure we will never know what those payouts are and the trend continues. No transparency, more stories of how we’re getting screwed, and no way to force parking companies to get better other than to take their word for it and find out through trial and error. That or deal direct with Google. And they have. What that means for the rest of us is to be seen.