Anyone can become famous. Some can become a celebrity. But to stay a celebrity for several years, all the while monetizing it to the point that you become one the highest earners on television? It’s a rare thing. Kim Kardashian has done it and rather than hate…appreciate. Think whatever you’d like about her. How she gained fame. How she lives her life and is portrayed. The girl knows how to make money and has been doing it for years. The fact that she is consistently one of the most Google searched people on the planet is not a fluke. Luck would have run out years ago on someone dumb. She is not dumb.
It’s easy to bash Oversee’s choice of Kim Kardashian if you want to join the “I hate honey boo boo and all the reality tv today” group. But the keynote is the entertainment part of the show. Someone that you normally would never get to see. Bob Parsons was right on topic but I found him to be a little odd. I left with an appreciation of his hard work and what he had built, but also felt that he couldn’t wait to get done and gone. Biz Stone was great. The exact opposite. He appeared to love conversation and seemed like the nice guy next door. Don King? I didn’t get to see him but I wish I could have. I can’t stand the guy but I still like to see if my impressions are warranted. But what they all have in common was draw. They were people that we know of. Some more than others, but we at least know what they all had done or created. Don King is a slimeball but he is entertaining and everyone knows who he is. There isn’t a person that will attend this show that won’t know of Kim Kardashian. Going to watch her speak will answer all of our questions. Is she as dumb and spacey as some claim? Is it all an act on television? Is she actually brilliant and her clothing line, stores, and celebrity endorsement bonanza all run and created under her control? Can she give public speeches without 100 “ums”. Will she deliver a speech and run for the exit without a single photo or hello? We’re going to find out. And all our questions will be answers. I can tell you one thing. She can’t be in it for just the money. No doubt she’s getting paid well but there are so many easier ways for her to make money than giving a speech. A couple of tweets. One commercial. And she wouldn’t have to stand up at a giant sausage fest of 400 guys who are judging her.
If anyone tells you they aren’t going to Webfest because of Kim is full of it. They weren’t going anyway. Three months ago I could pick which of the known names in our industry would not be going to Webfest and I would have been 75% right. Their minds were made up long before any of the “talent” was named. There are people that only go to Florida conferences and those that only go to California and Vegas conferences and they are pretty regular about it. I am lucky enough to be going to both. I am going to both because they are both great. I appreciate what each offers. It’s always a combination of entertainment, learning, and networking. How they fill in those blanks will be different each year. This year the blank is filled in with one of the most popular girls on the Internet. I can’t see how that possibly could be a bad thing.