There has been a tremendous amount of publicity for the new registry and I think it’s safe to say it probably is the most successful new (new again) tld launch in quite a while. Most likely the the most popular new tld there ever will be. From this point on it’s I think the new tlds are going to fight an uphill battle of popularity. Time will tell the true value of dot Co but there is no doubt that Lori Ann Wardi, the director of marketing, has done an amazing job.
Not counting her uncanny ability to see the value of advertising on my blog, she seems to have gotten the dot Co name printed and published in every corner of the domaining world. SparkPr did an excellent job making sure any and all questions were answered so that the media (I’m not sure I qualify as media) could continue to write new articles. If anything is to be had out of this, the domaining world has a group of people that know how to introduce a product and set the standard of domain product marketing. The timing of the Overstock sale was brilliant. Data such as “100,000 domains registered” let domainers know “hey everyone else is doing it, why aren’t you?” The pre-register hype was built up to the point that even if you didn’t want a dot co, you felt like you should at least try and get one. It’s like seeing a long line in front of the store. You have no idea what they are selling or giving away but you want to get in line to find out.
I didn’t get most (or any) of the names I was looking to get but most of them were held back for later auction. Names like landscaping.co and gardening.co are names that are probably out of my price range anyway but obviously names I would have liked to have. I stuck to trying to get names that were generic and worked well with the word company behind it. I, like the the people at dot CO, realize there is some value in the typo but was trying to focus on finding domains with the idea of dot co as company.
So have you checked Whois.co to see if any of the domains are yours? If you don’t mind sharing, I’d love to hear what names people went for and which names they landed.