I Know, I Know. You Can Do A Better Logo

Nov 08 2014

Architects, designers, logo makers.  You could give any of them a piece of work that has won multiple awards and they will still pick it apart and say they can do better.  It’s how their minds work.  It’s why they’re successful.  But it’s also the reason why you NEVER ask the opinion of one of them.  Because it’s just too personal and they are too biased.  That being said, I had some logos done up for some of my names and I was completely surprised how good they were.  They were created just to help visualize the domain not to be actual in use logos.  One one hand I think logos help because it gives the domain personality.  On the other, if done poorly can pigeonhole a domain into being only good for that area the logo represents.  Here are a few of the domains that I had done.


Screen Shot 2014-11-07 at 8.58.30 PMScreen Shot 2014-11-07 at 8.58.25 PMScreen Shot 2014-11-07 at 8.58.12 PMScreen Shot 2014-11-07 at 8.58.07 PMScreen Shot 2014-11-07 at 8.57.59 PMScreen Shot 2014-11-07 at 8.57.30 PMScreen Shot 2014-11-07 at 8.57.20 PM


They logos were all done for names I submitted to BrandBucket.  I had a few friends have success with the platform and have decided to give it a try.  Visually I like what I see with the domains.  I’d like to see stats on traffic to the name but I’m a numbers guy and I want stats on everything.   The negative is I haven’t sold a name after a few months.  I’m not too worried though because the names were not good parking names (except for toolchest.com)  and I have nothing to lose by giving it a try.   For the past few years, I that like everyone else in that I could do the same thing as Brandbucket myself but of course I never did.  I also think they are probably getting traffic that I’m not and have tech and business owners coming to browse that I may not have gotten on my own.  I also wanted to see if a Buy It Now pricing would help in sales.  So far no, but I’ll give it a full year until I make any judgements.

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Outsmarting the Dumb, Outworking the Smart

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  1. Robert Gremillion

    Nice logos. Did you ever use Fiverr.com to have logos created? I had good luck with some of those gigs.

    How do you submit your names to Brandbucket? That link seems to be hidden. How much commission do they charge?

  2. Adam

    Asking a logo designer if a logo is good is like asking a domainer if your brandable domains are any good.
    I don’t mind any of the logos. (hopefully the final versions are a little sharper)
    They get the job done in visualizing an idea . That’s all that you need in this case.
    Good luck

    1. Post author


      “I don’t mind any of the logos” My case supported. Never heard a designer or logo guy say they love someone else’s logo. It’s always those kind of statements. As for location of other people’s names on the site. My name is also on other people’s landing page. As long as my name gets sold I could care less how they do it.

  3. Adam

    Really quick question on Brandbucket and your lander for a name like TheTrunk.com
    Do they pay you when you send in a lead to your domain and the person doesn’t buy your name but buys someone else’s name that’s on YOUR landing page ?

    I’d prefer to see my name in the top of the fold , not Brandbuckets and their search. . .. talk about taking a customer/lead and keeping it for yourself. . . . ugh.

  4. Adam

    You’ll hear love from me. Let’s take a tour of logopond.com sometime together and I’ll show you the awesome work there that I love.
    I’d love to have clients like some of these and be able to pull off great work like that. I have books in my library of logos. I didn’t buy those because I hate all the other designers work.
    That said, I don’t even love my own work (or my teams) at times. . . but the customers do. 🙂 Customers tend to pick the one design you throw in the batch of ideas that would be your last choice. . . and then they ask you to make it worse in revisions 🙂 .
    I really can’t blindly rate any logo here for more than what you’re using it for, which is to sell a domain, thus my indifference.
    If there was something behind that logo like a company, with a product or service, a target demographic, a concept or “feel” that you were after, then I could more clearly speak to whether these logos were “good” at pulling off those objectives/goals.

    Here’s some tips for anyone interested :

  5. BrandBucket

    Shane, you’re right about “other’s opinion” and it stands for almost anything and not just logos. We also try to educate our buyers in limiting opinions about names they are considering to people within the company or at least those who are familiar with the product they are naming.

    At BrandBucket we use the logos as a visual aid, as it attracts buyers more than a list of names on a page. The majority of names sold end up tweaking or changing the logo all together.

    Best of luck with your names and for those wondering where to submit their names, you can sign up here: https://www.brandbucket.com/domain-owners
    We’re also accepting logo designers into our community and info is found here: https://www.brandbucket.com/logo-designers

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