Kraft Gives a Nice Glimpse of Why Marketing Names Have Good Value

Mar 03 2013

One of the first questions I ask myself when evaluating a name is “Would this name help a company make money?”  It’s a pretty open ended question but it’s a good place to start. A look at the names Kraft Foods has acquired over the years is a great example of the types of names that large corporations are looking to acquire.  A combination of generics, brands, and marketing names.  Here is a sample of some of the generics and marketing names they own

BestFreeBaseball.com  (must have been a marketing campaign for their yogurt)

2MuchFun.com

CheeseMania.com

ChowProudly.com

Churny.com

CoffeeDrama.com

CoffeeManners.com

Cheesiest.com

Bellyville.com

CelebrateSummer.com

CheesyGuy.com

CheeseIsEverything.com

ChunkyBachelor.com

DessertCenter.com

Eatersville.com

JustTryLiving.com

GFIC.com

DoTheDip.com

KGF.com

EatingHealthy.com

DoNotDieHungry.com

DontDieHungry.com

CookieJar.com

CreamCheese.com

Dessert.com

Dinners.com

DSRL.com

EatToLoseTen.com

HomeFarming.com

PeopleAgainstHunger.com

MakeDessert.com

MakeDesert.com

MakeDesserts.com

Pickles.com

QuarterbackoftheCentury.com

SaveBreakfast.com

SnackHappy.com

SnackMyRide.com

Snacking.com

ReadySetLick.com (gotta love this one)

Roka.com

SingForSteak.com

TimeofOurLives.com

TooMuchFun.com

TooMunchFun.com

StoveTop.com

Stuffings.com

XCheese.com

Philadelphia.info

YouGottaLOL.com

MakeSomethingAmazing.com

According to DomainTools, most of these names were hand reg but quite a few were purchased as well.   As you can see from the list, Kraft understands the use of a good domain name and it’s insignificant cost vs the total price of a good marketing campaign. And ALL their marketing names are dot com.   Keep this information in mind on your next domain purchase.  Ask yourself the question. “Would a company want this name and why”

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