Look…Look.com being sold by Banks.com

Oct 10 2011

Banks.com Inc., a web company specializing in financial related web properties, has decided to sell a domain I find surprising they own in the first place, Look.com. They have decided to sell the domain for a pretty good reason…they just don’t need it. According to their press release, they have decided to offload all “non-core” domain assets and use money from the sales to reinvest into the company. Look.com is the first domain they are offering for sale.

“With our exiting the search business, we will begin divesting those assets that are not core to the finance vertical and convert those assets into cash to help build our core business going forward,” said Dan O’Donnell, Chief Executive Officer of Banks.com. “Look.com isn’t just a great domain name; it’s a phenomenal domain name the likes of which rarely come up for sale. We encourage any interested parties to make their interest known.”

One interesting point is they have not hired a broker of any kind and seem to be handling the sale themselves. Again according to the press release, they will be accepting the best immediate offer they receive. Seems to me like that is a great way to leave a lot of money on the table. Surely this domain qualifies for just about any high-ranking domain auction and would definitely fetch a pretty penny.

No asking price has been named so it will be interesting to see what the domain eventually goes for. Do you want to make an offer? You can email CEO Dan O’Donnell at dodonnell@banks.com.

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Outsmarting the Dumb, Outworking the Smart

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