by Chris Woodward
I’ve always wanted to buy and develop a geo domain. What the Castello brothers have done with PalmSprings.com has always fascinated me. As far as really developing a domain, I think a geo name is the perfect project, especially if you’re interested in the city or area and have a passion to make it succeed.
I recently began searching for available geo names. Obviously large city .com’s are out of my price range as I don’t have hundreds of thousands of dollars to throw around. So, I began searching for a smaller city based on certain criteria. After several days spent on Wikipedia sorting through countless cities looking at population and attractions, as well as several city chamber of commerce websites to see the types of businesses interested in networking, I narrowed my search down to one particular city that I think would be a great development project for several reasons.
1. This city has a decent population, about 100k.
2. The city has a lot of historical significance and several historical tourist attractions that draw millions of people per year.
3.There are a wide range of restaurants and lodging, from hole-in-the-wall dive bars famous for their burgers to high-end luxurious hotels, creating a great range of advertising possibilities.
4.There are currently no websites that would be competing with this project. There is not one website completely devoted to the city, it’s attractions, businesses, etc.
So, on to the domain possibilities. Right off the bat, the .com is taken and is being used. The .com website is not related to the city in any way but is developed as a website for a company name with the same name as the city. The next available option is .org, which is for sale, but with no apparent asking price. It’s simply a parked page with a ‘make an offer’ link. But first I need to ask myself, do I really want to develop a .org?
I’ve always been pretty strict to stick with .com domains. I own one .net and zero .org’s to this point. I have no experience developing or ranking a .org on Google. However, when researching .org geo names, I must admit I was pretty impressed with the Google results. In many cases the .org is very close to the .com and on the first page of Google when searching an exact city name and in some cases the .org even outranks the .com, one big example being SanDiego.org.
With that said, I have to admit that the .org name is actually looking pretty good to me at this point. The fact that the city has a rich history and many historical attractions only futhers the legitimacy of the .org in my opinion. The lack of competing websites and knowing I don’t have to compete with the .com for traffic also makes the .org look really good in my eyes. Most of all, I’m trying to keep costs low so the .org works there too.
Now to my issue…as stated, I know nothing about .org domains. I don’t ever look at .org’s and when searching Drop Day I filter out .org’s…so needless to say I really don’t know the value of them. If I were considering purchasing the .com domain of this city if it were available, I would value the .com around around $50k.
Based on all of my research, I feel comfortable saying that the .org would be a great development project in this situation if a reasonable price can be reached. What do you think? Chime in and give me your opinion on .org domains and their value compared to that of the matching .com. I’m interesting in hearing what all the readers have to say.