I’ve learned a lot in the last 10 years about what it takes to make money on the Internet. When it comes to online profits, one of the biggest lessons has been about site traffic. Traffic is what pays the bills but not all traffic is good traffic.
For my built out sites, the traffic I am looking for is the visitor that wants to be there. They may not be looking for my site in particular, but they are looking for the information or product that I have. The days of writing articles that are fake tie-ins to today’s headlines are over for me unless today’s headlines are relevant to the type of site I have. I want type in, related article links, and relevant keyword traffic from Google. In that order. Getting traffic from Google for some big breast picture I put up only works if the rest of my content is men related (which on some sites it is) . Otherwise they come and go in seconds. If you are using these visits to as numbers to gauge the success of your site you are cheating your advertisers and yourself. These visitors are not monetizable by you or the people that are paying you to send potential customers. In general I don’t think alexa.com is of much value but the one thing I use it for is the “high impact search queries” box on the right. That in addition to Google analytics, gives you a good idea of the quality of traffic from the referrers. In the case of domainshane I want the visitors to be looking for information that is domain, business, or Internet related. Even better, terms that would help my advertisers or affiliates. Because the purpose of writing a site in my case is to have those in the industry get to know me, share and discuss ideas, and of course, make money. It’s not to fake out someone looking for real information that I pretended to have because of stuffed titles and keywords.
There have been articles over the years here in the domaining community about having a small percentage of site traffic derived from Domaining.com. Downplaying the importance or reliance on its traffic. Certainly relying on one source of traffic isn’t wise, but having a source of traffic as targeted as Domaining.com is exactly what you’re looking for. It’s the most targeted traffic I receive and it’s this type of traffic that pays the bills. To dismiss this traffic or to pretend like it’s not lifeblood would be naive. I am always striving to have other sources of traffic and to increase visitors but I would love them to all to be as good as Domaining.com.
I mentioned this fall that Google sent 8,000 less visitors in October as they did in September. My traffic dropped from 45,000 visitors to 38,000 visitors (even less last month) almost immediately. At first I was upset until I looked at what happened. It turned out Google dropped the traffic that was looking for completely irrelevant things at my blog. What cheered me up was the fact that the site was continuing to make MORE money even after the drop in traffic. Each month there is incremental growth in income despite the traffic holding steady and starting to grow again. I haven’t helped the matter the last few months because I haven’t written anything but opinion posts and daily drop picks. Not very good content for historic browsing. But it’s certainly better than articles that remind me set my screensaver or that Frank Schilling took a dump.
In short. As important as the number of people that visit your site is the quality of the visitor. You want referral sources that are relevant to your content. You want people that want to be there. It’s at that point you can start to work on converting them into paying customers.