The Best (and Worst) Domain Buys of the Week

Nov 10 2011

My opinion means nothing.  The sales are done and the buyers and sellers must be happy because they both accepted the prices, but it’s always fun to discuss who got the good deals and who paid a little extra to get the name they love.  The following names all were on this week’s sales list from either Ron Jackson, Sedo, Afternic,, or Godaddy. Here are my choices for best and worst buys

Best Buys/Sales A great buy at $4755.  Even non golfers know this term.  Short, easy to remember, and most people would know the site is going to be about golf. $6000 ATT bought the name but they also own GoPhone.  The seller could have faced a WIPO or lawsuit but instead received $6K.  ATT saves some money and time by offering reasonable amount.  Everyone wins. $4400.  Very positive sounding name. Some do put another “L” in the word but still a great buy IMO at this price. Any 3 letter dot com that goes for under $5K is a good buy. $4200.  I’m not a big fan of dot nets but this one was a great buy.  I think this easily could sell over $10K $60,000  Sure it’s a lot of money but I think the buyer got a good deal.  If the word wasn’t also spelled right this name would be worth 4 times more. $18,000  A small price to pay to be the king of tradeshow badge holders.  This Iris Companies that own has the better domain though. $3298.   Purchased by Erik Allebest who has a fantastic portfolio with and and I’m pretty sure he was happy to get this domain for under $4K.

The Worst Buys

It’s pretty easy to point out names that appear pretty high but there are many reasons to buy a name and it’s not always just based on what they are worth to the general public.  If we look (and I probably should) at the positive side we could say the sellers did a great job. Here are a few names that I feel the buyer paid an absolute premium. $20,000   He was giving alright.  Giving a free gift to the seller $18,000 I realize the dot org upgraded but the domain had no value to anyone but them. $2088  I realize there is a story as to why they paid this much but the domain is a hand reg to anyone else. $3766  High price for something that Facebook will undoubtedly take in due time.  This isn’t 1999.  Typos of big companies get taken back. $89,965  I really can’t figure out why this went so high.  Maybe somebody did an estibot check and thought that was the value even though it’s way off.  On a positive note.  Great sale $5500   This was over 5 times what I paid for BlueTomato so I either got a great deal or this one was a little high. $1020  Seems a bit high to me considering the hyphen and the org.

Anyone else see any great buys?

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Outsmarting the Dumb, Outworking the Smart

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  1. Andrew Douglas

    GoDaddy auctions: $7k for was a decent buy, especially if palm scanning for ID purposes takes off. went for $10. This has a high search volume and a decent commercial value so I have no idea why it didn’t go higher.

    On DnJournal: I thought for $7k was a great buy (GolfZone for example sold for $50k). for $70k seemed really high for me. for $450k is also insanely high… but if they’ve got the money, it’s a great name.

  2. Maksim

    I think is worth the price paid for it and can even be resold for much more.
    It’s a nice, simple, easy remember name. Everyone knows how tomato is look alike,
    but black tomato feels like something new, more intriguing and interesting. I can someway compare it with Initially it was like any other usual domain, nothing special,
    but once the news about it comes to CNN and other media, millions of people start to search about black rice. Just my five points about BlackTomato and good luck to new owner.

  3. GaryShane

    “All right” versus the so-called, commoner’s expression, “alright”, sparks some pretty lively debates amongst grammarians who have far too much time on their hands.

    Alright(dot)com wasn’t the deal of the century, but there was something about it that I liked and the first name I’ve acquired in a while.

    If I were to slot the name into any particular category, I’d call it a modestly trafficked, kind of shortish, reasonably brandable, ‘not quite in the dictionary’ dot com with no clear path to monetisation. 🙂

    Ironically, I tend to use the expression, “all right.”

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