The Cost Of 30 Second TV Commercial On Primetime TV Fall 2012: And You Only Want to Pay What for the Domain

Oct 24 2012

Here is reason number 64 why your domain could be more valuable than you think. Below is the cost of a 30 SECOND commercial on American Prime Time Television. Yes 30 Seconds. Half a million dollars for 30 seconds. $30,000 for 30 seconds on a terrible show. $10,000 for your premium domain seems like a steal doesn’t it? And this doesn’t even count production cost.  A domain should last a lifetime and has the potential to reach billions around the world. A commercial may be remembered but a premium domain WILL be remembered. A domain is a marketing tool and as these prices show.  Good marketing cost good money
Sorted from highest price to lowest

Show                      Cost for 30 Sec
Football Night in America $545,142
American Idol $340,825
Modern Family $330,908
New Girl $320,940
American Idol Results $296,062
The Simpsons $286,131
Family Guy $276,690
Big Bang Theory $275,573
2 Broke Girls $269,235
Two and A Half Men $247,261
The X Factor $245,335
The Voice $239,866
Grey’s Anatomy $226,707
The Voice Results $225,337
Glee $224,345
Once Upon A Time $203,357
X Factor Results $201,872
The Following $194,425
Mike and Molly $192,706
How I Met Your Mother $187,653
Person of Interest $185,003
NCIS $166,649
Bones $166,247
Mob Doctor $166,089
NCIS LA $164,758
The Mindy Project $161,740
Partners $161,675
Dancing With The Stars $160,466
American Dad $158,546
Revemge $155,051
Bob’s Burgers $153,115
Survivor $149,510
The Middle $147,737
Nashville $142,833
Elementary $141,690
Criminal Minds $141,521
The Office $140,304
Scandal $139,668
Hawaii 5-0 $136,368
Suburgatory $135,930
Don’t Trust the B $135,300
Private Practice $135,299
CSI $134,652
Ben and Kate $134,300
Neighbors $129,883
Go On $128,710
Castle $124,482
Happy Endings $124,270
The Amazing Race $122,961
The Last Resort $121,132
666 Park Avenue $120,996
60 Minutes $117,966
Raising Hope $117,616
Fox Sports Saturday $115,101
Vegas $115,000
The Good Wife $112,654
Cleveland Show $112,188
The Mentalist $108,639
College Football Saturday ABC $103,948
Touch $97,182
Revolution $97,133
Up All Night $94,310
Parks And Recreation $92,017
ParentHood $86,200
The New Normal $84,183
Guys With Kids $77,490
30 Rock $76,775
Blue Bloods $75,857
Law And Order SVU $74,563
Shark Tank $72,130
Grimm $71,100
America’s Funniest Home Videos $69,690
Undercover Boss $69,100
Fringe $68,164
Twenty Twenty $61,997
Chicago Fire $60,058
CSI NY $58,206
What Would You Do $53,600
Community $50,700
48 Hours Mystery $41,519
Dateline $39,970
Rock Center $30,950
Crime Time Saturday $30,309

Alphabetical Order

2 Broke Girls $269,235
30 Rock $76,775
48 Hours Mystery $41,519
60 Minutes $117,966
666 Park Avenue $120,996
America’s Funniest Home Videos $69,690
American Dad $158,546
American Idol $340,825
American Idol Results $296,062
Ben and Kate $134,300
Big Bang Theory $275,573
Blue Bloods $75,857
Bob’s Burgers $153,115
Bones $166,247
Castle $124,482
Chicago Fire $60,058
Cleveland Show $112,188
College Football Saturday ABC $103,948
Community $50,700
Crime Time Saturday $30,309
Criminal Minds $141,521
CSI $134,652
CSI NY $58,206
Dancing With The Stars $160,466
Dateline $39,970
Don’t Trust the B $135,300
Elementary $141,690
Family Guy $276,690
Football Night in America $545,142
Fox Sports Saturday $115,101
Fringe $68,164
Glee $224,345
Go On $128,710
Grey’s Anatomy $226,707
Grimm $71,100
Guys With Kids $77,490
Happy Endings $124,270
Hawaii 5-0 $136,368
How I Met Your Mother $187,653
Law And Order SVU $74,563
Mike and Molly $192,706
Mob Doctor $166,089
Modern Family $330,908
Nashville $142,833
NCIS $166,649
NCIS LA $164,758
Neighbors $129,883
New Girl $320,940
Once Upon A Time $203,357
ParentHood $86,200
Parks And Recreation $92,017
Partners $161,675
Person of Interest $185,003
Private Practice $135,299
Raising Hope $117,616
Revemge $155,051
Revolution $97,133
Rock Center $30,950
Scandal $139,668
Shark Tank $72,130
Suburgatory $135,930
Survivor $149,510
The Amazing Race $122,961
The Following $194,425
The Good Wife $112,654
The Last Resort $121,132
The Mentalist $108,639
The Middle $147,737
The Mindy Project $161,740
The New Normal $84,183
The Office $140,304
The Simpsons $286,131
The Voice $239,866
The Voice Results $225,337
The X Factor $245,335
Touch $97,182
Twenty Twenty $61,997
Two and A Half Men $247,261
Undercover Boss $69,100
Up All Night $94,310
Vegas $115,000
What Would You Do $53,600
X Factor Results $201,872

Source AdAge

Share This

About the author

Outsmarting the Dumb, Outworking the Smart

View all articles by ShaneCultra

7 comments

  1. Gene

    “$30,000 for 30 seconds on a terrible show”

    That’s the takeaway from this piece, and a great marketing point to make.

  2. Leonard Britt

    Cost is only part of the comparison. One also should know the reach (number of individuals who view the ad), how targeted those potential buyers are, and how well the ad spend converts into sales. If Burger King advertises during a break of a football game, does that really motivate viewers to go out and get a burger and fries? On the other hand, website content can be uniquely targeted to specific interest groups and hypothetically ads should convert at higher rates.

Comments are closed.