If there’s one thing in life I know. Just when you think you understand how things work, they don’t. And just after you start making good cash, things change. Every day I read do this, do that. This is the safe play, this is going to be junk. The only thing I do know is some will be right and some will be wrong, but nobody really knows what they Internet is gong to look like in 10 years but to not explore a major change like these new gTLDS would be a mistake.
There are those that think the new tlds are going to be chaos and the opposite side that thinks avoid and stick with dot com. I actually agree with the two domain investment approaches somewhat. Frank Schilling is putting his money in the expansion (because he’s got plenty of money tied up in dot coms) and Rick Schwartz is most likely correct in his “if you have to pick one, pick dot com”. But guess what? You don’t have to pick one. Both have made already made their millions so their approach has no direct correlation to my domain wealth building strategies. I am a decade and millions of dollars behind. I am going to explore all options and make my decisions as they come. But it does remind me of a different time in technology.
When TV added tens and then hundreds of channels back in the day, the buzz sounded the same as it does now. All these new choices of channels with most of them junk. Many says it was ruining television. Others loved the choices. As time passed channels came and went. Many channels had terrible programming but as it’s played out most have found their niche and built some kind of audience. Those that didn’t aren’t on the air anymore. . The result was was viewers wanted. More choices. The world was no longer forced to watch just ABC, NBC, CBS.
Marketers played different sides as well. There were those that told me that I should stick with the major nationals because that’s what people knew before and they would have the most people. There were others that you get an incredible deal on the new cable channels for the price. You can target much better because they are geared toward a specific niche. “You sell gardening stuff, you need to be on HGTV”. My first thought was, “Will anyone be able to find me if I’m on that little cable channel?”.
It all sounds so familiar doesn’t it? Even after all these years, if you want to reach the most people you stick to the big three, now four with FOX. I’m guessing the same will be with the big three of domains. People have accepted all the cable channels and some have become major players in the entertainment industry. Even without having the audience of the big boys. They are still very profitable. The new gTlds are the cable channels. There will be popular gTlds and there will be failures. Much will depend on the marketing and acceptance that is achieved in time. There is one thing for sure, people are going to start buying them and using them. Who knows, if the teens start thinking that dot ninja is cool they could sell millions. We just don’t know. Beanie babies were stupid and had no real value but they sold tens of millions. Marketing and luck was all it took.
People will eventually learn how to read a sign that has these new gtlds and know exactly what it means and how to get there on the internet. Much like I can figure out how to go to A & E even though the channel on my TV may not be the same as yours. Internet users will find out how to get places they want to go. Shane.xyz/godaddycodes will make sense to everyone that sees it in due time. Yes, it will be a bit of confusion in the beginning but you are being naive to think that the world won’t eventually figure it out. It’s not that difficult. If millions of people can figure out how to install wordpress I’m pretty sure the masses can figure out gtld jargon.