You’ve heard me preach the value of a quality 5 letter dot com for years. The market has really heated up this year with names now consistently reaching into the four figures. A deleting name Twing.com hit $11,600 at Namejet.
I was willing to even pay $3-5K for the name but bidding soared past the number. This has been the case for many short, “brandable” type names at auction or drop over the last few months. Five letter, six letter names that have that startup or app sound have flourished. Dobble.com hit $467, Skeech.com went for $200, Labl.com brought $2900. The names ending in ly (not the tld) have done well with names like firstly.com, which hit $560.
The next question I always get is, “how do you pick out the names that are going to do well?”. My answer is vague. You just have to have that feeling of what types of names the startup or app people are looking for. The names ending in ly or dropped vowels (like labl) continue to do well. They almost always can be looked at and pronounced properly. If you have to tell them how to pronounce it, the value automatically drops.
I am always looking for names of this caliber but nobody has a clue what “this caliber” means. Everyone seems to think they have a twing but in reality they have a twirgn.com. Not even close. I’m opening a can of worms here but if you’re willing to be criticized in public (or praised), send me your best 5, five or six letter brandable dot com (dot com only) and I’ll evaluate them. It will give everyone a sense of what I feel are good or bad names.