Sells for $11,600: Quality Short Names Still Increasing in Value

Sep 03 2011

You’ve heard me preach the value of a quality 5 letter dot com for years.  The market has really heated up this year with names now consistently reaching into the four figures.  A deleting name hit $11,600 at Namejet.

I was willing to even pay $3-5K for the name but bidding soared past the number. This has been the case for many short, “brandable” type names at auction or drop over the last few months.  Five letter, six letter names that have that startup or app sound have flourished. hit $467, went for $200, brought $2900.  The names ending in ly (not the tld) have done well with names like, which hit $560.

The next question I always get is, “how do you pick out the names that are going to do well?”.  My answer is vague.  You just have to have that feeling of what types of names the startup or app people are looking for.  The names ending in ly or dropped vowels (like labl) continue to do well.  They almost always can be looked at and pronounced properly.  If you have to tell them how to pronounce it, the value automatically drops.

I am always looking for names of this caliber but nobody has a clue what “this caliber” means.  Everyone seems to think they have a twing but in reality they have a Not even close.  I’m opening a can of worms here but if you’re willing to be criticized in public (or praised), send me your best 5, five or six letter brandable dot com (dot com only) and I’ll evaluate them. It will give everyone a sense of what I feel are good or bad names.

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Outsmarting the Dumb, Outworking the Smart

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    1. Post author

      Zaplo is the best of the group. Zappy or something of that nature would be better. The others are worth holding but at an auction most likely wouldn’t reach $200 IMO

    1. Post author


      All probably worth renewing (reify maybe not). I don’t see anything that would fetch $XXX in an open auction. Chorb may get you a few hundred or more.

  1. Francois

    As a reminder is the style of names we try to list at
    More inventory we have and more sale chances everyone has.

    1. Post author


      Sorry your comment went to spam and just found it. I really liked whipd. You could do pretty well with that one. I wouldn’t sell that for under $500.

    1. Post author

      Allan so close on all those

      akick is OK. Kicka is a $XXXX name
      naled is OK Nailed is fantastic
      Wigly is OK. Wiggly is better.

      So they’re all worth keeping and better than many I’ve seen but wouldn’t expect any offers over $500 and I would be surprised if any went for over $100 at auction.

  2. Ms Domainer


    I have had for years, also (OK, 7 letters). I was thinking along the lines of a kick *** detective agency, owned by a strong empowered woman.



  3. elton

    Hi Shane,
    nice post.
    how would you rate these .coms
    meowe, abior, ziato, shiky, suyoo, spikk, yonbo, coizi,

  4. Dan

    Interesting… what would a domain like .. (any well known city) go for?? .. for instance, or or

    any idea?

    And how would you explain the difference in value of and or can you?


    1. Post author


      Ironic name for these names. Too “offcolor” to have much general value. Someone in adult may like these names but tough to say if they have value. Not my area.

  5. Rich

    Hey Shane…

    A “rookie” question here… with all the possible names that can be created, are most ones that are purchased to be re-sold or are they created? Im assuming a little of both?

  6. andy kelly

    Hi Shane,

    Like you I’m a fan of 5 l coms.
    A few I own right now. (30 type ins a day and a word in Swedish / guess thats the traffic source)

    I tend to research 5 l coms available to hand reg as so many are names (first and surnames), places or words in foreign languages. I regularly also reg them just down to their cute factor too.

  7. Clay Burt

    Hey Shane:

    Glad you are doing this as you did something similar for me a year or two ago and saved me some reg fees. Sold a couple that you said to hold so worked out great! Here are some more if you have time – no sweat if not.

    Aceis – not a com, but I like it 🙂

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