I thought I remembered a relatively recent sale of a similar domain, and it turns out it was very similar….just add the “S” and make it plural: Essentials.com for $32,000 back in August 2014, making the sale of the singular nearly 8 times the plural.
The short answer is that I have no idea. 🙂
“It depends” is my longer answer.
It depends on things like the motivations of the buyer, the motivations of the seller, what platform it sold on, when it sold, etc, etc, etc.
There are many schools of thought that say the singular is typically brandable and therefore more valuable, because there is no limit to the number of industries the domain could be used in. On the other hand, the plural often requires the owner to sell the underlying product or be a service directory. There are MANY exceptions, of course, and it’s tough to make any blanket statements.
With a little digging, I was able to find a couple examples of singular vs plural sales, and they’re listed below:
Essential.com sold for $250,000 in November 2015 through Media Options.
Essentials.com sold for $32,000 in August 2014 through Hilco Streambank.
The singular was 7.8x the plural.
DataCenter.com sold for $500,000 in June 2014 in a private transaction.
DataCenters.com sold for $190,000 in October 2013 through Domain Name Sales.
The singular was 2.6x the plural.
Ride.com sold for $325,000 in November 2013 through Domain Name Sales.
Rides.com sold for $120,000 in January 2015 through Flippa.
The singular was 2.7x the plural.
Estate.com sold for $165,000 in February 2013 through UpMarketDNS.
Estates.com sold for $23,600 in November 2007 through Sedo.
The singular was 7.0x the plural.
With obviously a VERY limited sample set, the range is that the singular is worth let’s say 3x – 7x the plural.
What do you think? Add your two cents if you:
(a) think the 3x – 7x multiple range is way off base, or
(b) can recall other singular/plural sale comparisons.